Google's Nick Fox Tests New Ad Formats in Webcast
Today I covered on eWEEK.com Google's search monetization Webcast, in which Google executives drew the curtain on new ad formats some of us may or may not have stumbled upon in our Google searching travels.
Did you know that one out of every five searches on Google is new? Or that 10 petabytes of new information is created per day? I didn't either, but those are some of the stats Google search executives pumped out. Fascinating.
Here are visuals for those new formats, covering site links, video, product, local and map ads.
Nicholas Fox, product management director for ad quality at Google, showed how Google improved site link ads for some search results.
Google users interested in purchasing an automobile can type in "Chevy" and see options for site links that will take users to four separate Web pages for the Chevy Silverado, Malibu, Traverse and Equinox car models. Site link ads are pretty boring, but you can find them for Chevy, Expedia Flights and other topics.
Fox said Google is sprinkling in video ads via movie trailers. For example, users doing a search to find more info on the upcoming movie remake "Fame" will see an option to watch the trailer right from the search results:
Product ads are another segment that has changed at Google. Fox did a search on "suitcases" and saw this after clicking the plus button under Luggage.com:
Google is boosting local information search advertising. Fox searched "dentist san francisco" and saw these results:
The map plus box shows where the dentist was located on the map, an address, phone number and directions to get to the dentist's office.
Finally, Fox searched on "hotels san francisco" in Google Maps and got a map with balloons plotting the location of hotels in the area. Clicking on those balloons shows information about that particular hotel. Advertising results change as users zoom around the map.
Google also ran through new ad tools, such as the new advertiser interface and Google analytics and Web site optimizer, all of which have been geared to increase ad spend.
Henry Blodget chronicles these on Silicon Insider here.