There is a long-held belief that the majority of Google App customers are small mom-and-pop shops, ranging between two and 10 employees.
Technically, that is true of the 4 million-plus businesses using Google Apps. However, there are more companies of scale using Apps than you might think, according to a new analysis by Backupify.
While 53 percent of Apps domains are comprised of 10 seats or fewer, the software as a service (SaaS) storage company said nearly 40 percent of all of Apps seats are used by businesses with more than 10,000 employees (once you remove educational institution seats).
In fact, this chart notes that 94 percent of Apps seats are used by 15 percent of Google's Apps customers:
How did Backupify come by its data? The company explained:
"Over 8,000 businesses have signed up for a trial of our Google Apps backup product, or Snapshot--our Google Apps account download tool. When someone signs up for a trial, one of the pieces of information Google sends us over the API is the total number of seats on the domain (which we use for capacity planning)."
Of course, large business is a relative term. Most people don't consider a business with 10,000 seats to be large, but medium.
Certainly, a bank such as Spain's BBVA, wouldn't look at 10,000 users as a big business. BBVA, which Google landed as its largest Apps contract to date, boasts 110,000 employees, most of whom will be move to Apps this year.
Now that's a big business!