Sugar Daddy Google's Coming!

By Ben Charny  |  Posted 2006-03-30 Print this article Print

Like the good consumer it is, Google plans to buy, buy, buy, or so it says, after it raises $2.1 billion later this year by selling more shares of Google stock.

What are they going to buy?

Wal-Mart? No. But Google's capable of pulling the trigger on some sizable deals, such as the $1 billion its paying for a 5 pecent slice of Time Warner Inc.'s America Online.

So maybe that's what it has up its collective sleeve.

But given Google's history, the firm is more likley to be targeting for acquisition small-scale shops that have created a Web-based technology. In a way, Google likes playing sugar daddy to such small firms. It buys one, it seems, every other week.

The best recent example of what Google looks for in an acquisition is Writely, creator of a Web-based word prcoessing program.

The company fits the Google bill: under 50 or so employees, and makes a Web-based feature Google doesn't have, and wants to add to its arsenal. |

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