Google's Matt Cutts Aims to Fight Virtual Blight

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Google's Matt Cutts Aims to Fight Virtual Blight

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Matt Cutts Is Thrilled to Be Here

Google's Web spam cop looks tickled to be at the Web 2.0 Summit.

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Virtual Blight ... Ewwwww

What does a rotten, stunted Web site smell like?

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Virtual Blighting with Links

Spammers look to steal links to infect.

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Link Blight Example

Here's some link blight in action.

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Landing Page Blight

Spammers set up pages on your site.

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Example

Here's an example of landing page blight.

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Infectious Code

"Virtual blighters" also use malicious code to infiltrate sites.

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Landing Page Blight Solution

Use CAPTCHA! And Pray. Among other things.

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Hacking!

Hacking is an obvious form of virtual blight.

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Example

Cutts showed a Google hire how his site had been hacked. The blocked-out letters include the employee's name.

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How to Prevent Hacks

Lots of patches, etc.

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Think Like a Black Hat to Ward Off Spammers

Cutts says you need to think like the bad guys to thwart malicious invaders.

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