Intuit Corp. hopes to close the book on its TurboTax fiasco on Thursday, placing ads in major newspapers that will apologize to its customers.
Intuit, which has said it will end its e-activation scheme on the latest version of its TurboTax tax software, felt it was necessary to publicly note the change. The company will run ads in both the Wall Street Journal and USA Today.
"I think its probably two reasons," said Tom Allanson, general manager of TurboTax, in an interview. "I interacted with a lot of customers this past year. Now I normally deal with a lot of customers, but I talked to a lot of customers, as my email address is rather popular right now.
"There were two groups of customers," Allanson said. "Some people were just incensed that you would do this to me, i.e., you owe me an apology. Others were of the sort who would ask, are you really going to do this to me again, and they wouldnt understand—no, were not."