I am tired of worrying about how my personal information will be used every time I visit a Web site. Lucky for me (and you), it appears that the World Wide Web Consortium may have found a resolution to my privacy concerns. Trouble is, the W3Cs answer raises new questions for Web site operators.
To avoid initial problems, here are a few steps to follow:
• Develop a clear understanding of how your Web site works. Confirm whether it relies on cookies or collects any private info. If it does not, you may not need to worry about this W3C proposal.
• Confirm that your third-party cookie provider—for example, your ad server—is P3P-compliant.
Ensure your policy is properly written in P3P by using the W3Cs validator program available at www.w3.org/P3P/validator/20010928.
Ari Kaplan is an attorney with McDermott, Will & Emery, in New York. He can be reached at firstname.lastname@example.org. This material is intended for reference only and should not be construed as legal advice.