Apple iPhone, iPad, Google Android Dominate Web Traffic: Reports

 
 
By Jeffrey Burt  |  Posted 2012-07-02 Email Print this article Print
 
 
 
 
 
 
 

According to Net Applications, Apple’s share of the mobile traffic last month was more than 65 percent. In a StatCounter study, the iOS and Android platforms each held a little more than 24 percent.

Apple€™s iOS is a dominant presence on the mobile Web, though how dominant depends on who is doing the calculating.

In separate reports, Net Applications and StatCounter found that iOS or Google€™s Android mobile operating system continue to capture an increasingly large share of the mobile traffic at the expense of such platforms as Research In Motion€™s BlackBerry and Nokia€™s Symbian OS.

According to Net Applications, iOS market share is particularly large€”and growing. In June, Apple€™s operating system€”used in iPhones, iPads and iPods€”had a share of 65.27 percent, a number that has grown steadily from 53.04 percent in August 2011. Meanwhile, Android€™s share of the market stood at 19.73 percent, up from 15.98 percent in August 2011.

And this is despite Android smartphone sales outdistancing those of iPhones.

The combination of iOS and Android far outdistances other mobile platforms, according to Net Applications. The report showed that Java ME€”which is found on feature phones€”had a market share of 10.22 percent, half of the 20.57 percent from 10 months ago, while BlackBerry€™s share of 1.87 percent was less than the 3.33 percent from August 2011.

Symbian, which Nokia has dropped in favor of Windows Phone, saw its share plummet, from 6.21 percent 10 months ago to 1.49 percent in June.

Apple devices were the top devices, according to Net Applications. The iPad had 36.68 percent of the market, followed by the iPhone, at 26.85 percent. Android 2.3 was third with 11.95 percent, and several other versions of Android€”including versions 2.2, 4.0 and 3.2€”helped fill out the top 10.

Java ME was fourth, BlackBerry seventh and Symbian ninth.

Net Applications monitors 40,000 client sites and counts hits, then weighs the results based on various statistics, including counting only the number of unique visitors.

However, StatCounter monitors as many as 3 million Websites and doesn€™t weigh the results in any way, according to a fact sheet on its Website.

€œEvery month, we record billions of page views to these sites,€ the company says on the site. €œFor each page view, we analyze the browser/operating system/screen resolution used and we establish if the page view is from a mobile device. For our search engine stats, we analyze every page view referred by a search engine. For our social media stats, we analyze every page view referred by a social media site. We summarize all this data to get our Global Stats information.€

The company found that for June, iOS and Android each held just over 24 percent of the market, with the trend going up. By comparison, other mobile platforms€”including BlackBerry and Symbian€”held less than 10 percent.

The numbers in the Net Applications and StatCounter echo what other firms are seeing in mobile traffic. According to a report in March from cloud security software firm Zscaler, mobile traffic in the fourth quarter of 2011 grew 85 percent from the same period in 2010, with iOS and Google devices accounting for about 87 percent of the traffic. BlackBerry€™s share dropped to 13 percent in the fourth quarter, according to the company.

 
 
 
 
 
 
 
 
 
 
 

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