CeBIT Study Finds Surge in Growth, Confidence in Global IT Industry
Lenninger said that a collapse will have a significant impact on the large cities where it happens, and much of the impact will be economic. He said that the solution has to involve information technology because the amount of data has become so large that it really can’t be handled any other way. The solutions include systems that compile traffic condition reports from many vehicles to generate crowd-sourced navigation database that helps smooth traffic flows. He noted that while self-driving cars will appear soon, it doesn’t help much if they don’t have the ability to avoid traffic problems. Because of the demands of the automotive industry, Lenninger said that the IT industry must grow to meet it. He noted that networks in cars already communicate with about 80 computers inside the vehicle. When those cars transmit information to a central traffic database, the amount of data will be so great that a true big data solution will be necessary to handle it. Frese said that the growing demand for IT products and services along CeBIT's sharper focus on information and communication technology, have combined to support a larger event. He said that the show has grown to the point it now will require 40 halls to house it.The growth in the IT industry is part of a larger economic rebound in Europe and in the United States. British Ambassador to Germany Simon McDonald said in remarks at the conference that the British economy has grown by 2.4 percent, resulting in the largest number of people being employed in the country's history. He said that the U.K.’s Tech City in London is showing record growth as well. The U.K. will be a national sponsor of CeBIT for 2014. The growth in information technology sales and employment appears to be coupled with a growth in IT hardware sales, although exact figures weren’t available in Hannover because the United States and China dominate IT hardware manufacturing. Still, even without those detailed hardware sales numbers, it seems clear that the economic rebound is a tide that lifts all boats. This is reflected in the growth of the IT trade show business, especially because many companies see trade shows, as an optional if important expense. Now it seems that companies are opting in on the cost of exhibiting at those trade shows.
At CeBIT each hall is approximately the size of a convention center on its own. In 2013, 26 of these buildings at the Hannover fairgrounds were occupied by CeBIT. Adding the additional buildings was required in part by larger displays being planned by a number of exhibitors.