Novell Finally Finds the Linux Way Back to Success

Opinion: By embracing Linux and not forsaking NetWare with its Open Enterprise Server, Novell may have made its best move in years.

I remember well when Novell NetWare was the network operating system for PC users. Over in my neck of the woods—mainframes, minis and workstations, oh my!—we were running OS/360 and Unix, but anyone who knew anything about PC-based servers was running NetWare.

I couldnt blame them. NetWare was as stable as the Rock of Gibraltar at a time when network operating systems for PCs were … shall we say, unreliable.

Some companies did use Unix, but getting Microsoft operating system-powered PCs and Unix to work well together in the late 80s and early 90s took a lot of elbow grease and some techno black magic. From the early 80s to the mid-90s, NetWare was simply the better choice for PC LANs.

Then, Microsoft finally got Windows NT to work properly in version 3.51, and while Novell stood pat, the boys from Redmond began to slowly but surely catch up and surpass NetWare in the marketplace.

NT—and then Windows 2000, to my mind—never surpassed NetWare. Heck, to this day there are still businesses that depend on lovingly maintained NetWare 3.1x and 4.x servers for bread-and-butter, print and file-serving networking services.

In the meantime, Novell made several mistakes. The first was that a small group of developers, the so-called Superset, controlled NetWare. No one, not even Novell founder Ray Noorda, could order the Superset around.

Like many other techies, the Superset programmers were great at technology but didnt know the first thing about marketing. So for example, for the longest time, Drew Major, the father of NetWare, opposed a management GUI for NetWare. As administrators turned more and more to GUIs—thanks in large part to NT—NetWare, with its X:\ command-line prompt interface, looked less and less current.

Novell also made other marketing mistakes. Perhaps the single most damaging one was Novells decision to try to capture some of the excitement of the early Internet boom by renaming NetWare 4.11 as intraNetWare.

Almost everyone assumed that NetWare was being discontinued for a new, Internet-based product. By the time Novell got that straightened out, by abandoning intraNetWare for the tried-and-true NetWare, the door had been opened wide for Microsoft and NT.

So it was that NetWare went into a long decline. Then, Novell managers, led by vice chairman Chris Stone, saw that Novell could either decline into irrelevance or make a radical change They decided that Novell would become a Linux company.

Novell did this by buying Linux power SuSE. Ironically, SCO, then called Caldera, had been founded by Novell refugees years earlier who had seen that the future of server operating systems lay in Linux. By the time Novell finally decided that Linux was for it, SCO had turned into the anti-Linux company.

Next Page: Holding onto legacy customers.