6Connex, a subsidiary of Design Reactor, a virtual experience technology marketing solutions firm, announced its latest release of the Virtual Experience Platform v4.0. The Virtual Experience Platform helps enable small and midsize businesses (SMBs) connect and engage clients and staff anywhere using a dimensional environment-like architecture that can be utilized for internal meetings, virtual events, tradeshows, medical conferences, conventions and other functions.
Among the upgraded features are virtual breakout meeting rooms, designed for midmarket companies that require a place to discuss and distribute content in a setting more intimate than a booth and a tracks and sessions feature, where event managers can tailor content "tracks" and guide participants to relevant points of interest in sessions. In addition, the version 4.0 allows visitors to locate a particular session during a virtual event. In addition, a content-weighting feature lets event organizers "weight" uploaded content and determine its relative priority in the Content Recommendation toolbar as well as its search result ranking. The company argues that by emphasizing the right information at the right time, this feature helps craft a relevant brand experience and a more engaging marketing experience.
"The release of Version 4.0 of our Virtual Experience Platform is about evaluating and addressing the needs of event managers and organizers who have different needs across multiple markets," said Leon Papkoff, CTO of 6Connex. "We will continue to stay focused on building out our Virtual Experience Platform to create an integrated, personalized experience that engages users to communicate and collaborate."
Other features include an optional photo or avatar roster view, which allows users to select an alternative view of all even participants with uploaded photos or profile avatars, which the company said helps humanize the experience and foster more natural social interaction, booth representative photos that appear in a pop-up window when an attendee enters a booth, and document and resume upload and sharing. Organizers can also upload a brief promotional video into the Virtual Experience Platform v4.0 to give attendees the option to learn more about the event.
The platform accommodates 30 international languages, including Korean, Simplified and Traditional Chinese, Russian and Brazilian Portuguese. In addition to supporting single and double-byte characters, a Content Management System (CMS) helps visitors to find, organize, and consume localized content relevant to their interests. Event managers and organizers can set up topical-driven blogs or forums to promote marketing topics and ideas and virtual non-animated people can be added into booth environments to create a more tailored, industry-specific experience.