Communicate the Strategic Benefits

By Tim Pacileo  |  Posted 2008-11-30 Print this article Print

Success factor No. 2: Communicate the strategic benefits

Conversely, focus on the benefits of transition; namely, enabling the enterprise to compete in the 21st century. A streamlined application environment is a necessary foundation to enabling the so-called "agile enterprise," one that can effectively respond to new opportunities to gain a competitive advantage.

Consider the emerging field of "socialprise," which is defined as a new class of applications that link traditional enterprise systems of business intelligence (BI) with social networks (such as Facebook) that provide insight into demographics, personal interests, tastes and relationships. Under this model, a manufacturer of, say, sports energy drinks could benefit from an application that uses data from social networking sites to target teenage boys interested in skateboarding, and to develop and market products to them accordingly.

In making a case for a modernization initiative, CIOs should emphasize the competitive advantage associated with delivering the capability needed to support socialprise applications. Conversely, they should cite the risks of falling behind market rivals who successfully pursue such initiatives.

Tim Pacileo is a Business and IT Management Consultant at The Board Room Advisors. Tim has 30 years of experience developing and managing a variety of strategic business and IT initiatives. His experience includes IT strategy, architecture design, sourcing, network and telecommunications, IT security, enterprise application selection, implementation and oversight, disaster recovery and business continuity planning, software and hardware evaluation and selection, and infrastructure design, focusing on data center and server consolidation and SANs. Prior to joining The Board Room Advisors, Tim was an Executive Consultant at Compass. Prior to Compass, Tim was a VP at Gartner, where he established the firm's Global Data Center practice. Prior to this, he was Global Manager of Client Systems for AEI (a global logistics company), where he had responsibility for all client/server applications development, PC hardware and software standards, hardware and software purchases negotiation, network design and configuration, Internet application development, infrastructure design and security, and a Lotus Notes implementation supporting a global sales team of 300 individuals. Tim's experience also includes a stint as an IT consultant, specializing in application selection, and network design and implementation for the healthcare and mortgage banking industries. Tim received a Bachelor's Degree from Central Connecticut University. He attended graduate school at Fairfield University in Connecticut. He can be reached at

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