Accuracy in Wearables a Top Priority for Consumers
Nearly three-quarters of consumers believe that accuracy in wearable technology will one day be able to directly affect your health, according to a survey by Valencell.Consumers consider accuracy the most important feature of wearables, and more than half of those who do not own a wearable would consider buying one if they trusted the accuracy, according to a survey by Valencell, a provider of performance biometric data sensor technology. The online survey of 706 U.S. consumers, ages 18-65, polled them on their knowledge and preferences around wearables, which were defined as a device, clothing and/or accessory incorporating computer and advanced electronic technologies. Nearly three-quarters (73 percent) of all respondents believe that accuracy in wearable technology will one day be able to directly affect your health. "It's clear consumers just expect their wearables to be accurate and get upset if they aren't accurate, particularly during the activities the device is advertised to work in," Dr. Steven LeBoeuf, president of Valencell, told eWEEK. "More than half of consumers aren't particularly interested in a sleep-worn wearable, which opens up big opportunities for sports wearables and day-worn wearables, such as fashion products."
While most wearable owners find functions such as step counting, heart rate monitoring and notifications most useful, they would also like their wearable to monitor additional health metrics, including stress, blood pressure, sunlight/UV exposure, hydration, and key vitamin and supplement levels.