AppDirect Acquires App Management Specialist AppCarousel
AppDirect also plans to bring on board all of AppCarousel’s employees, and the company will continue to operate as a subsidiary of AppDirect.AppDirect announced plans to acquire AppCarousel, a white-label app management platform for cars, smartphones, smart screens, tablets, and other connected devices. The acquisition will support AppDirect’s mobile business while also enhancing its Internet of Things (IoT) capabilities, with an aim to help the company expand its app monetization products to more consumer facing marketplaces. AppDirect also plans to bring on all of AppCarousel’s employees to work, and the company will continue to operate as a wholly-owned subsidiary of AppDirect. "We’d been exploring ways for AppDirect to extend our capabilities for connected devices and we saw a great opportunity to extend our team with AppCarousel," Daniel Saks, co-founder and co-CEO of AppDirect, told eWEEK. "They had a great depth of experience over a long time working with various platforms, a strong and relevant customer base, healthy revenue, and their core values really aligned with AppDirect’s core values." In August, AppDirect introduced its Monetization Suite for software developers and service providers, an end-to-end solution for driving cloud software sales through access to billing and distribution, marketplace and reseller services.
Using services in the AppDirect suite, businesses can integrate with the AppDirect platform through one set of application programming interfaces (APIs) to launch self-service commerce from their websites, grow reseller networks or distribute their applications across provider-run marketplaces.