BlueConic Helps Connect Mobile, Web Experiences
The data from any interaction on a device or channel, is captured and made available to respond to the individual, whether in that channel or another.BlueConic, a platform that helps marketers translate customer intent into sales, released its solution for cross-channel and cross-device customer engagement. Profiles that BlueConic creates for every visitor to a digital property are designed to be versatile and flexible for use in any channel in real time, giving marketers the ability to create individualized mobile in-app experiences based on that central profile. The data from any interaction on any device or channel, including a native application, is captured, and it is then available to respond to the individual, whether in that channel or another. "Mobile technology has fundamentally and permanently changed the consumer engagement model. Many reports highlight the fact that consumers are always connected and are generally one click or swipe away from your brand," Dan Gilmartin, chief marketing officer of BlueConic, told eWEEK. "Whether you are a retailer challenged by showrooming, or a publisher trying to connect with an on-the-go audience, mobile has made the world a far more complex environment for marketers."
Gilmartin said in a world of big data, many organizations struggle to align their traditional Web, CRM and transaction data, let alone figure out how to include data from mobile platforms.