Brainshark Sales Accelerator Update Offers Analytics
Sales teams can then better understand how buyers engaged with content in successful deals and see how the use of content affects deals currently in the pipeline.Brainshark announced additional analytics capabilities for its Sales Accelerator platform, which is designed to illuminate how sales reps’ knowledge and behavior affect sales outcomes, providing insights designed to drive greater productivity and more deals. The platform gathers information about behavior of sales reps by tying sales content, conversations and training to data about the overall sales pipeline and revenue, directly through Salesforce." Sales teams can then better understand how buyers engaged with content in successful deals and see how the use of content affects deals currently in the pipeline. "For training, managers can see how reps are progressing and where they need help, identifying each rep’s status within all courses and curriculum, and providing a basis for comparisons between each rep on the team," Robin Saitz, Brainshark’s chief marketing officer, told eWEEK. "For example, if a rep is dogging it through training, managers can quickly see that [and] help motivate them and get them selling. Similarly, managers can also see where reps are having trouble understanding particular concepts, [and] provide them with special attention on those topics when they are in the field."
Sales Accelerator now provides intuitive role-based dashboards, charts and reports, all generated and accessible within Salesforce.