Brainshark Updates Sales Coaching Software, Integrates With Outlook
Software-as-a-service-based sales enablement solutions specialist Brainshark announced enhancements to its Brainshark for Coaching offering to help improve sales coaching and prospecting effectiveness.
Enhancements include peer collaboration and leaderboard capabilities as well as integration with Microsoft Outlook.
Brainshark for Coaching supports anytime, anywhere coaching, according to the company. It enables managers to issue challenges through the system—for example, to deliver a presentation, show a demo or rehearse sales messaging—and reps respond via video.
The company also provides best practices guidance for both managers, on how to coach, and reps, on how to complete challenges and sell effectively. The guidance is offered through optionally integrated eLearning content from CloudCoaching International.
New features include guidance on best practices, for both managers, on how to coach, and reps, on how to complete challenges and sell effectively.
"Sales teams need to take advantage of every resource available to beat the competition," Rachel Goldberg, Brainshark’s senior director of product marketing and program management, told eWEEK. "Every team has successful reps with great approaches to deals—approaches that can make the difference between won or lost sales—but it’s often really tough to expose those best practices because of time and geographical restraints. As a result, it’s never been more important to figure out how to bring reps together to share their ideas, suggestions and support."