Brother Launches Printers Aimed at Small Businesses

By Nathan Eddy  |  Posted 2016-05-26 Print this article Print
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Users of Brother’s new printers can also scan documents to Brother Cloud Apps such as Office, the Outline& suite, NoteScan and CreativeCenter.

Print services specialist Brother launched two color inkjet printers in the INKvestment line that eliminate the need to purchase ink for up to two years and that are priced at $199 and $299.

The printers also enable the scanning of docs to cloud services like Dropbox, Google Drive and Brother cloud apps. The MFC-J985DW XL combines the MFC-J985DW with 12 Super High-yield INKvestment cartridges in the box.

"It's important for small business owners to approach their print management strategy the same way they would approach any other technology decision for their company—by first evaluating the specific needs within their environment," Eric Dahl, director of marketing for inkjet and SOHO laser products for Brother International, told eWEEK. "Many small business owners invest in print devices that don't offer the types of speeds and feeds they actually need. Cost of printing can sometimes be an afterthought until it is time to buy ink."

He explained that understanding print volume can aid in choosing a machine that offers a comfortable yield per cartridge and an affordable cost of printing, and suggested searching for devices that will save money over time and offer less frequent replacement of ink cartridges.

Users of Brother's new printers can also scan documents to Brother Cloud Apps such as Office, Outline&Copy, Outline&Scan, Outline&Remove, NoteScan and CreativeCenter.

"In a world where employees are constantly trying to stay productive, whether it's from office or on-the-go, technology that boasts mobility is incredibly useful," Dahl said. "When it comes to mobile printing solutions, employees can stay equipped with the materials they need, wherever they may be. Many users utilize multiple devices in the workplace; tablets, smartphones, and laptops. Having the ability to print from or scan to these devices aides in productivity and workflow. Many devices integrate with services like AirPrint, Google Cloud Print, and Mopria."

Mobile productivity capabilities allow businesses to print from almost any device including smartphones, tablets, laptops and desktop computers, all through wireless connectivity (no router required) with WiFi Direct.

Automatic duplex printing and 20 sheet auto-document feeder add convenience and functionality, and Brother provides a two-year limited warranty and toll-free technical phone support for the life of the product.

"Brother understands that small business owners want their printers and all-in-ones to be easy to set up and intuitive to use. Technology today has made setting these devices up on a WLAN network easier than years past," Dahl said. "Color touchscreen displays often emulate smartphone devices and can add functionality to the device like connection to popular cloud storage services. Auto document feeders are now readily available and are useful for businesses looking to copy, scan, or fax multiple page documents."


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