Channel Sales Reach Nearly $62 Billion in 2013: NPD
Sales growth accelerated in the second half of the year and peaked in the fourth quarter with a 6.9 percent year-over-year increase.Business-to-business channel sales—revenue through distributors and commercial resellers—increased for the third year in a row, ending 2013 up nearly 6 percent at $61.7 billion, according to new data from research firm NPD Group. Sales gains accelerated in the second half of the year and peaked in fourth quarter with a 6.9 percent year-over-year increase—the fastest growth since the end of the recession. The top five categories—computers and servers, networking and communication, software, consumables and storage hardware—accounted for 74 percent of sales, essentially unchanged over the last four years. Four of the five categories grew by more than 6 percent, and every one of those improved sequentially from 2012’s growth rate. Outside the largest product categories, sales revenue was up 5.2 percent, a significant jump from 2012.
"B2B channel sales rebounded in 2013 after a weaker 2012 where we saw less than 1 percent growth," Stephen Baker, vice president of industry analysis at NPD, said in a statement. "The belief that IT hardware is a declining business was dispelled as most of the significant hardware segments had positive sales results. The increasing demands for cloud and infrastructure services continue to positively impact distribution channels and should create increased hardware and software sales opportunities in the future."