Cloud Services, Mobile Marketing Top Priorities for SMBs in 2014
Mobile marketing is gaining traction, with 14 percent of SMBs surveyed saying adopting mobile marketing best practices is their top priority in 2014.Small to midsize businesses (SMBs) see cloud and hosted services as key productivity and cost-savings drivers, with almost 88 percent of respondents saying they want to retire one or more legacy business technologies, and nearly 60 percent expect to save money by using cloud services in 2014, according to a survey by j2 Global. Mobile marketing is gaining traction, with 14 percent of respondents saying that adopting mobile marketing best practices is their top priority in 2014, and 44 percent of those surveyed saying they will focus on tried-and-true practices when it comes to email marketing, with plans to leverage automation tools and run email campaigns to inspire sharing on social networks. Only 11 percent cite spam filters or the new tabs in Gmail as concerns that will thwart their email marketing efforts. More than a quarter (27 percent) of survey respondents will or would like to get rid of the office fax machine and invest in online faxing services in 2014, and 23 percent said they will or would like to retire the office landline and move toward mobile phones and virtual phone systems in the cloud.
Survey results also indicated small businesses are leveraging both the increasing ubiquity of social media and the visual nature of the Web to connect with customers and prospects.