Consumers Embrace Technology to Adopt New Holiday Traditions
With more retailers deciding to close their doors on Thanksgiving Day, consumers are also deciding to stay away from Black Friday lines and crowds.More than 80 percent of consumers expressed frustration with smartphones at the holiday dinner table, but 31 percent of consumers say it’s acceptable to take and share photos only, according to a survey by Sequence. Consumers also appear to be drawing the lines when it comes to commercial intrusion on holiday traditions, according to the survey of more than 1,000 consumers. With more major retailers deciding to close their doors on Thanksgiving Day, consumers are also deciding to stay away from Black Friday lines and crowds. The study found that 65 percent of consumers said they would never stand in line for Black Friday deals, while 36 percent of consumers said that instead of making them shop on Black Friday, retailers should give loyal customers the same deals, but let them buy at their convenience, for example, online.
"Our findings showed that time with family enjoying holiday traditions is still very important, even with the distractions of our technology," Jojo Roy, CEO of Sequence, told eWEEK. "For example, 50 percent of consumers say they watch holiday specials like ‘The Grinch Who Stole Christmas,’ ‘A Charlie Brown Christmas’ and ‘Miracle on 34th Street’ and, 44 percent play traditional board games or other games together after the holiday meal with their family."