Consumers Turn to Connected TV Devices to Access Content
The total number of homes that have a connected TV device is up to 46 million, a four million home increase from the second quarter of last year.The consumer electronics industry reached a milestone in the second quarter with half of U.S. Internet homes now owning a connected TV device, according to a report from NPD Group Connected Intelligence. The figures include connected TVs, video game consoles, streaming media players, and Blu-ray disc players that consumers connected to the Internet, allowing them access to apps such as Netflix and Hulu. The total number of homes that have a connected TV device is up to 46 million, a four million home increase from the second quarter of last year, the report found. "Usage is the most important indicator of satisfaction as consumers tend to use what they like and abandon what they dislike," John Buffone, executive director of Connected Intelligence, told eWEEK.
Buffone said there are two key statistics that demonstrate consumers are becoming more satisfied than in the past. The first is that the rate of connecting their Internet capable TVs to the Internet has increased from 45 percent to 69 percent in the past two years. Secondly, compared to a year ago, a larger percentage of connected TV and attached content device users reported viewing programming from all of the top five streaming video services.