CTERA Launches Cloud Accelerator Channel Program
The program will focus specifically on accelerating the uptake of CTERA’s cloud storage gateways and secure file sharing and endpoint backup solutions.Cloud storage services specialist CTERA Networks announced it has launched its global channel partner program to support managed service provider, Value Added Reseller and distributor partners with resources and programs to help accelerate the capture of cloud storage opportunities. The program will focus specifically on accelerating the uptake of CTERA’s cloud storage gateways and secure file sharing and endpoint backup solutions across business customers small and large. The company’s partners will now have access to a partner portal that offers marketing resources, training and sales tools, which also serves as a business management dashboard where partners can access an online resource to register and protect opportunities, access sales leads and request marketing development funds. Jeff Denworth, senior vice president of marketing at CTERA, told eWEEK that CTERA is built from the ground up to support the channel, and the company's technology is designed as a platform by which their partners can then deliver flexible cloud storage services such as backup and file sync and share, cost-effectively to their customers, allowing them to maintain high margins and profitability.
"Over the last year, we have seen a rapid increase in the onboarding of enterprise and managed services partners who are all looking for ways to expand their offerings, he said. "What we found during this process is that all of our partners, no matter how big or small, needed a process, tools, marketing support and customer enablement to make them more successful. Our new Cloud Accelerator Channel Program is designed to do just that."