Dashboards, Reports Among Most Popular Embedded Analytics
According to the Logi report, the top reason to utilize a third-party product to embed business intelligence and analytics is to get to market faster.The top three classic business intelligence and analytics capabilities--dashboards, reports, and self-service analysis--are also the most popular embedded capabilities, each being implemented in at least half of all software applications, according to Logi Analytics’ third annual State of Embedded Analytics Report. In previous years, self-service analysis ranked third in importance, but this year, it has made the move to the second most popular embedded capability. A survey of more than 500 business and technology professionals in the United States and United Kingdom revealed that 93 percent of commercial independent software vendors (ISVs) and software-as-a-service (SaaS) providers think embedded analytics have helped them increase revenue. "Embedded analytics is about making these insights available in the context of where and when people need them, which is inside the applications and processes that they use every day," Alvin Wong, product marketing manager for Logi Analytics and author of the report, told eWEEK. "This makes users more efficient and gives application providers a way to improve their user experience, driving customer satisfaction and user adoption of the analytic capabilities in their product."
Almost two-thirds of software application providers embed business intelligence and analytics capabilities into their products. Application providers reported that analytics provides a relative value of about 43 percent of the overall application—a substantial jump from just two years ago when the median relative value was 22.5 percent.