Data Storage a Growing Issue for Media, Entertainment Industries
The report indicated that cloud adoption is still feared in the M&E industry for security reasons as any breach would result in direct monetary loss.Technical advances are reshaping many aspects of the media and entertainment (M&E) industry, from video capture and post-production to delivery and archiving, and these developments are fueling demand for storage, according to a report from IT research firm IDC. The first report in the series, Storage Consumption and Dynamics in the Media and Entertainment Industry, provides an overview of the storage hardware, software and services vendors who provide essential components to the industry, and IDC's guidance on how the media and entertainment industry can address evolving media asset management requirements. The report indicated that cloud adoption is still feared in the M&E industry for security reasons, as any breach would result in direct monetary loss, and content creation and post-production still often relies on outdated and inefficient content-sharing methods. "New technology and content delivery methods are redefining the M&E industry," Amita Potnis, research analyst with IDC’s storage systems department, said in a statement. "As the industry continues to grapple with constant change, an ecosystem of storage and services suppliers has emerged, often making it unclear as to where, how and to what extent storage and other related services are used."
The growing relationship between the M&E and storage industries is expected to drive new approaches to data management and distribution and force acceptance of new technology developments, such as aggressive use of cloud-based storage, across the industry ecosystem.