Fonality Expands Unified Communication Offering
Fonality outlined a strategy that aims to expand the definition of UC through integrations with a broad array of popular business applications.Fonality announced an integration product strategy that supplements its own Heads Up Display (HUD) software by unifying business application access and features into the unified communications (UC) experience. Fonality, a VoIP provider, is looking to expand the definition of UC through integrations with a broad array of popular business applications. "Our integration strategy is based on customer need, business opportunity, and the market," Ali Rizvi, senior product manager of integrations at Fonality, told eWEEK. "We spend a lot of time listening to customers and our partners. The market is also consistently providing feedback on what is important. Our Salesforce CRM integration, for instance, highlights a key market demand and need to participate in a high profile SaaS ecosystem." Just as Fonality builds tools to access other cloud services, its Web Launcher and Click-to-Dial software interface services make it possible for other solution providers to give shared customers instant access to their Fonality system.
"In another example, customers really love our Voicemail Transcription product. But I knew we could make it even better by bringing in Nuance, which is just really the best in the business. We’re getting pretty amazing accuracy," Rizvi said. "That’s pretty important since people can read a transcribed voicemail about twice as fast as they can listen to one. Not to mention being able to quickly triage voicemails for better productivity."