The vast majority (80 percent) of dads would rather receive a new state-of-the-art flat screen TV to watch this year’s NBA or NHL Playoffs for a Father’s Day gift rather than receive tickets to a championship game, according to a survey by online and mobile smart shopping service BuyVia.
The survey also revealed that the majority of dads (63 percent) would rather receive the new Google Glass for a Father’s Day gift versus a new set of golf clubs. And 52 percent of dads would rather receive a Sony PS4 versus the recently released Xbox One.
The survey results revealed that 35 percent of respondents are planning to spend $0-$50 on dad this year. Additionally, slightly less than half of consumers (48 percent) said the would spend the same amount on Father’s Day gifts as they did on Mother’s Day gifts this year. One-fifth of respondents said they do not give Father’s Day gifts at all.
"This year’s survey shows that enriching the family experience is important to today’s Dad," Norman Fong, CEO and co-founder of BuyVia, said in a statement. "Yes, he’s interested in receiving the hottest tech products like a new state-of-the-art flat screen TV, Google Glass, or the Sony PS4, but the survey also showed that most of the technology he covets can be used at home with his family. So gift givers should think twice about more traditional gifts such as ties, golf clubs or tickets to a game."
The majority of shoppers who plan to purchase Father's Day gifts are looking to spend less than $100 on dad this year (55 percent), according to a similar survey of 4,921 U.S. online shopping consumers conducted by PriceGrabber. While a portion of shoppers indicated they plan to spend between $100 and $249 on gifts (23 percent), few plan to splurge over $250 (12 percent), while the remaining do not have a budget in mind (10 percent).
When shoppers were asked to select all the types of gifts they plan to purchase for Father's Day, nearly one-fifth of respondents (18 percent) said they are planning to shop for a tech-type gift such as a computer, tablet or smartphone for dad. When shoppers were asked to select all the tech-type gifts they plan to shop for, tablets were the top choice again this year (41 percent). Notebook computers ranked as the second most popular gift choice within this category (26 percent), followed by smartphones (24 percent), digital cameras (20 percent), TVs (13 percent), and e-readers (9 percent).
When consumers were asked how they plan to purchase their Father's Day gifts this year, the majority indicated they would buy from online stores (59 percent). June is likely to be a busy month for retailers, as most respondents indicated they would buy their presents one (24 percent) or two weeks (31 percent) in advance.
A portion of shoppers are planning ahead and indicated they would buy their gift in May, one month in advance (18 percent), and three weeks prior (15 percent). Only a small amount of shoppers indicated they would wait until the last minute and buy gifts within 48 hours of the holiday (11 percent).