iPhone 5 Offers Benefits, Drawbacks for Small Businesses
NEWS ANALYSIS: While the iPhone 5 offers many improvements over earlier models, SMBs should consider some of the drawbacks, too.With the official unveiling of Apple's iPhone 5 on Wednesday, the world, including small-business owners, now has a better idea as to whether or not they should spring for the company's latest iteration of the popular smartphone. Features like 4G Long-Term Evolution (LTE) network compatibility allow road warriors to surf the Web and download data at faster speeds, while a longer battery life means less downtime or minutes spent linked to a charging device. With more and more small and midsize businesses (SMBs) adopting bring your own device (BYOD) policies, the iPhone 5 offers several benefits, but also limitations, to business use. Let's start with the positive: The iPhone 5 continues to lead customer satisfaction surveys with its ease of use and overall user experience, something the latest version of Apple's mobile operating platform, iOS 6, is likely to bolster, thanks to improvements to its mapping system, with Apple-designed cartography and turn-by-turn navigation. As businesses become increasingly mobile, the need to quickly navigate travel from place to place is becoming more important, and Apple's decision to replace Google's Maps application with its own in-house app is a bold move for the company.
The iPhone 5 also sports Passbook, which allows users to store boarding passes, tickets, retail coupons and loyalty cards in one place-another useful feature for road warriors and businesses that like to keep on the move. Apple is also touting the iPhone 5 as the thinnest smartphone around, which also makes it easy to carry while still offering a 4-inch screen. The elongated screen allows for an extra row of applications, so business users can add more productivity apps to the main screen.