BlackBerry, Ingram Micro Partner on Latin American Distribution
The agreement equips BlackBerry with distribution of its products throughout the Latin American region by leveraging Ingram Micro's supply chain.Beleaguered smartphone manufacturer BlackBerry is teaming up with technology distributor Ingram Micro to offer the BlackBerry portfolio of smartphones throughout Latin America. Under the terms of the agreement, Ingram Micro Mobility, the distributor's supply-chain and mobile device lifecycle services and logistics solutions specialist, will offer the handsets to its customer base of more than 20,000 value-added resellers (VARs) and retailers throughout Latin America, covering both business-to-business and business-to-consumer operations. "Ingram Micro is a valued partner for BlackBerry throughout the world," Wes Nicol, regional managing director for Latin America at BlackBerry, said in a statement. "We are excited that Ingram Micro Mobility has recently entered the Latin American market and we look forward to extending our relationship between the companies. The agreement with Ingram Micro in Latin America will create a new set of opportunities to better serve our customers, while providing easier access to our award-winning lineup of software, services and smartphones in more than 40 countries in the region." The agreement equips BlackBerry with broader distribution of its products and services throughout the Latin American region by leveraging Ingram Micro's supply chain expertise, infrastructure and channel reach to resellers, system integrators, wireless carriers, retailers and other services providers.
"BlackBerry is a major player in the Latin American wireless industry and we're pleased to help grow their reach with retailers and wireless carriers," Anthony Mackle, acting president of Ingram Micro Mobility Latin America, said in a statement. "We are confident that the combination of our extensive infrastructure, unmatched logistics capabilities and the strength of our sales force will enable us to extend the current distribution network of BlackBerry's smartphone portfolio, while also opening previously untapped channels for them."