Kargo, Celtra Partner on Mobile Video Advertising
The partnership will see Kargo activate jointly created video formats powered by Celtra’s mobile video technology across its existing publisher base.Mobile brand advertising specialist Kargo and Celtra, a specialist in technology for display and video advertising, announced a strategic partnership focused on bringing Celtra’s recently launched vertical video solutions to market across the publishers in Kargo’s mobile brand marketplace. The partnership will allow Kargo to activate jointly created video formats powered by Celtra’s mobile video technology across its existing publisher base. In addition, the partnership enables Celtra’s short form vertical video units to be embedded in unique placements on these publishers’ properties made possible only by Kargo’s proprietary technology. "Lately we've seen overwhelming demand for mobile video, and high interest in vertical video. We knew that the fastest way to service the brands and agencies we work with around vertical video would be to join forces with Celtra, one of our longstanding partners," Harry Kargman, founder and CEO of Kargo, told eWEEK. "When paired with Kargo’s own proprietary technology, high level of service and premium inventory, the advances Celtra has made around cutting-edge vertical video technology is a natural win-win for our customers."
Celtra’s AdCreator 4 is built to run large-scale and complex campaigns and is comprised of a single platform for streamlined ad creation, performance optimized serving and consolidated reporting with common metrics across all screens.