LTE Subscriptions to Top 1.3 Billion by 2018: Informa
Speed, latency and quality are the main ways operators can differentiate LTE from 3G, according to operator respondents to the survey.The total global Long Term Evolution (LTE) subscription base will reach 1.3 billion by the end of 2018, up from 188.6 million at the end of this year, a compound annual growth rate (CAGR) of 44 percent over the five-year period, according to Informa Telecoms & Media’s latest forecasts. The report indicated the way in which operators position LTE relative to 3G, in particular in terms of pricing and marketing, is the single most important component of their LTE launch strategy. The most successful LTE operators have shown that not charging a premium for LTE is the key ingredient in ensuring LTE subscription take-up, the report noted. Informa’s individual country forecasts indicate that the United States would be the largest market for LTE throughout the forecast period, rising from 89.8 million LTE subscriptions at the end of 2013 to 242.1 million at the end of 2018, a CAGR of 22 percent.
Speed, latency and quality are the main ways operators can differentiate LTE from 3G, according to operator respondents to the survey. In terms of specific services, video is, by far, the service type that operators are seeing drive the greatest volume of traffic on LTE networks.