Millennials Demand Speedy Mobile Platforms When Shopping
A survey of consumers found that more than half those polled would likely broadcast their complaints about bad online shopping experiences on social media.Millennials are driving a new era of demand for digital performance excellence, with 81 percent of smartphone or tablet owners in this age group saying they will abandon transactions and shop elsewhere if a mobile site or mobile app is buggy, slow or prone to crashes, a new survey finds. According to Dynatrace's survey of consumers, more than half (51 percent) are likely to broadcast their complaints about poor online shopping experiences on social media. More than one in every four smartphone/tablet users (27 percent) and nearly four of every 10 millennial smartphone and/or tablet users (37 percent) said they will use their devices to make purchases when they are in stores shopping for gifts. "Many might be surprised at how quickly in-store shopping is becoming digital shopping, too," Erwan Paccard, director of solution marketing at Dynatrace, told eWEEK. "Millennials are showing us the future—nearly four of every 10 will be using their mobile devices to make purchases, even when they are in store aisles, and more than six of every 10 will be actively using their smartphones and tablets inside brick-and-mortar stores as part of their shopping journeys."
In addition, 62 percent of millennial smartphone/tablet users will use their smartphones and/or tablets when they are in physical stores shopping for gifts to compare prices, read product reviews and download coupons.