Mobile Application Revenue to Hit $77 Billion by 2017: Gartner
The report noted businesses and their brands are already using mobile apps as a primary component of their user engagement strategies.
Mobile applications will be downloaded more than 268 billion times by 2017, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe, according to a report by IT research firm Gartner. The report noted businesses and their brands are already using mobile apps as a primary component of their user engagement strategies.Meanwhile, the use of mobile devices, including wearable devices, is expanding into other areas of consumer and business activities, allowing mobile apps to become even more prevalent in consumer society. "Mobile apps have become the official channel to drive content and services to consumers. From entertainment content to productivity services, from quantified-self to home automation, there is an app for practically anything a connected consumer may want to achieve," Brian Blau, research director at Gartner, said in a statement. "This connection to consumer services means users are constantly funneling data through mobile apps. As users continue to adopt and interact with apps, it is their data — what they say, what they do, where they go — that is transforming the app interaction paradigm." Wearable devices like smart watches and health and wellness devices will use mobile apps as their conduit for data exchange and user interface, because many of them will have few or no user interface capabilities.
"In the next three to four years, apps will no longer be simply confined to smartphones and tablets, but will impact a wider set of devices, from home appliances to cars and wearable devices," Blau continued. "By 2017, Gartner predicts that wearable devices will drive 50 percent of total app interactions."