Mobile Banking a Growing Addiction for Americans
The survey found 46 percent of Americans are more likely to conduct mobile banking, thanks largely to larger mobile devices, widely referred to as phablets.More than half (55 percent) of Americans say mobile banking is a habitual part of their lifestyle, according to a survey of 1,005 U.S. consumers conducted by Carlisle & Gallagher Consulting Group. Checking account balances, transferring funds and paying bills are the most frequently- conducted banking activities across mobile devices. The survey found 46 percent of Americans are more likely to conduct mobile banking due to larger mobile devices, widely referred to as phablets. Phablet use for banking is expected to grow by more than 100 percent. "Tablets getting smaller and smartphones getting larger is an unmistakable trend of the last two years," Byl Cameron, from Carlisle & Gallagher Consulting Group, told eWEEK. "People who favor larger smartphones also are the habitual users who are logging on four or more times per week. With a larger screen, banks can offer features that were undesirable on a smartphone, as well as do more effective sales and marketing."
One in six U.S. consumers said they believe mobile banking is an important reason to buy a large- screen mobile device.