Mobile POS Terminals Can Help Businesses Improve Sales: Informa
The report said mobile POS terminals help retailers serve more customers during a rush and issue a paperless receipt to a customer's e-mail address.Major retailers can no longer solely rely on the in-store point-of-sale (POS) terminals for transactions and need to evolve their strategy to offer both online and mobile payment options to customers, a report from IT research firm Informa suggested. The report said the use of mobile POS terminals can help retailers to serve more customers during busy times and issue paperless receipts to customers’ e-mail addresses, rather than making customers wait in long lines to pay at fixed POS terminals. In addition, retailers that offer multiple payment options, including a mobile checkout facility, could be able to serve more customers and reduce loss of sales due to shoppers’ reluctance to wait in long lines, especially during the busy holiday shopping season. "Many retailers have now deployed, or are in the process of deploying, mobile POS terminals," Shailendra Pandey, a senior analyst at Informa Telecoms & Media and author of the report, said in a statement. "Unlike a few years ago, many vendors are now offering mobile POS terminals and support services. These vendors are also offering attractive incentives to merchants and retailers to upgrade their old terminals with new mobile POS systems."
Other alternatives to enable brick-and-mortar retail payments are now also available, including services based on a plug-in card-reader such as Square, mPowa and Ezetap.