Mobile Strategies Beget Monetary Gains for Businesses
Half of the respondents to a Unisys survey say they have been able to enhance existing products with mobile capabilities.Enterprises worldwide are realizing measurable business results by implementing formal programs for using mobile strategies and technologies to support their workers and reach customers more effectively, according to a report from information technology company Unisys. The study results point to a number of factors that are driving these higher results for mobile enterprises, with 65 percent of mobile enterprises saying that they use a formal, technology-enabled process to measure return on investment (ROI). However, just one-third of all worldwide respondents report doing the same, and although another 32 percent of respondents are using formal but manual processes and 36 percent are using informal, ad-hoc measurement processes, 16 percent are not measuring ROI at all. "This study clearly shows that success in mobility requires a concerted, holistic approach encompassing strategy, business applications and formal measurement of results in addition to infrastructure engineering," Darren McGrath, global director of mobility solutions for Unisys, said in a statement. "A fully planned, cohesive approach can make mobility a true business enabler, while an incoherent program creates the risk of a jury-rigged solution with tactical rather than strategic value to the organization."
Overall, respondents indicated that implementing mobility-based programs has benefited their organizations, with 53 percent of respondents saying mobility has enabled them to create new customer channels and enhance customer interactions.