Mobility Critical for Customer Engagement
IT decision makers believe cloud-based applications and solutions and enterprise mobility will yield the biggest returns to their companies in 2016.More than 90 percent of IT decision makers see enterprise mobility as the critical function for customer engagement, competitiveness and operational productivity in 2016, according to an Appian study of 306 decision makers, which was conducted by Harris Poll. Additionally, nearly three in four (73 percent) say their companies are planning to mobilize the entire organization. Among the key findings, the majority of respondents believe cloud-based applications and solutions (70 percent) and enterprise mobility (61 percent) will yield the biggest returns to their companies in 2016, with 87 percent reporting enterprise mobility as critical to their company’s profitability. "We were surprised by the realization that mobile business means more than just an app has come more quickly than even we at Appian thought it would. Businesses are disenchanted with just apps – they want a true mobile environment where real work gets done," Michael Beckley, Appian’s CTO, told eWEEK. "Our survey findings show that organizations are more than ready to address critical business processes from anywhere and on any device. IT and business leaders realize now is the time for this."
Telecommunications (40 percent): financial services (36 percent): manufacturing (34 percent): energy and utilities (32 percent): health care / pharmaceutical (32 percent): transportation (32 percent), and retail (31 percent) were cited as the industries most likely to adopt enterprise mobility in 2016.