Nuance Voice Ads Platform Gives Mobile Advertising a Say
The platform is optimized for the capabilities of mobile devices, including location awareness, mobility and voice input.Voice and language solutions specialist Nuance Communications unveiled Voice Ads, a mobile advertising platform that is designed to engage consumers through voice technology. An ad appears and prompts the consumer to participate by speaking to it, and from there, the conversation drives the experience, which is tailored to meet both the needs of the brand and the consumer. Voice Ads is currently available for mobile ad platform and network providers and creative agencies as a software development kit (SDK) that can be integrated into new or existing mobile advertisement campaigns. "Mobile advertising invites a unique opportunity for design and technology to work together, which makes Voice Ads an incredibly powerful new element in the world of interactive advertising," Laura Schneider, mobile specialist with media and marketing solutions firm OMD, said in a statement. "Infusing voice as part of the ad experience gives us an entirely new landscape of creative assets and capabilities that will transform a brand's ability to quite literally speak directly to their target audience." The platform is optimized for the capabilities of mobile devices, including location awareness, mobility and voice input. Voice Ads technology is scalable, and is integrated with and distributed across the entire mobile ad ecosystem, according to a company release.
Nuance also announced it has partnered with a variety of creative advertising agencies in the mobile advertising ecosystem such as Digitas, OMD and Leo Burnett, as well as mobile advertising companies such as Millennial Media, Jumptap and Opera Mediaworks.