Online Shoppers Turn Out in Droves for Weekend Sales: CEA
CEA predicts 126 million U.S. adults will have shopped through Monday of the Thanksgiving weekend, though it noted these are preliminary figures.Shopping intentions for Cyber Monday are the highest they have been in three years, with roughly 18 percent of consumers planning to continue the Thanksgiving shopping weekend. And of those U.S. adults who shopped through Friday, and bought consumer electronics, more than half did so online (55 percent). This represents a 10-percentage point increase over last year's online shopping statistics and sets a new record, according to interim results from the Consumer Electronics Association's (CEA) annual Black Friday Survey. "Consumers appear to have responded to retailers' strong push to get them in the stores and online early this year," Shawn DuBravac, CEA's chief economist and senior director of research, said in a statement. "The dust is still settling, but early indications point to a weekend of record-breaking online sales and a healthy appetite for key tech products." Among the 35 percent who bought a consumer electronics (CE) product through the weekend, more than any other CE device, they purchased tablets (29 percent), as predicted by the organization's Pre-Black Friday Survey.
Headphones (24 percent), video game hardware (21 percent), smartphones (19 percent) and laptop/notebook computers (17 percent) were the next most commonly purchased CE products during the first two days of the holiday weekend.