SAP Updates Digital for Customer Engagement CRM Platform
New features include e-mail marketing to increase productivity and sales forecasting capabilities, and access to a social help desk through Twitter.Technology giant SAP announced the availability of the latest release of the company’s Digital for Customer Engagement solution, available for purchase at the SAP website. This digitally native offering is a simplified cloud customer relationship management (CRM) solution designed to meet the needs of individuals and small teams, but with enterprise-grade capabilities for both sales and customer service. New features and capabilities include e-mail marketing functionality to increase productivity and sales forecasting capabilities, as well as access to a social help desk through Twitter for online collaboration and feedback to questions from real-world users of the solution. "User friendliness is super-important, as the platform is designed for self-service," Karthik S J, head of product management for SAP Digital for Customer Engagement, told eWEEK. "Sales managers or users can directly set the system up without any prior technical knowledge. The product is designed to be intuitive and pre-configured so users spend less time configuring and setting up the solution and more time on their core business."
Businesses now have the ability to sell anywhere with included native mobile apps, now for iOS and Android devices, in addition to the previously available support for Windows devices.