Small Businesses Look to Mobile for Business Success
With 80 percent of small business owners using their mobile phone for business at least once a day, it is clear that mobile tech is here to stay.Approximately 80 percent of small business owners use their mobile phone for business at least once a day, nearly a 10 percent increase since 2012, according to Manta’s latest SMB Wellness Index. The study revealed a quarter of small businesses use their mobile device for business at least every hour, and not just when they’re on the road. Also, 78 percent of small business owners use their mobile device while in front of their computer (a 10n percent increase since 2012) for things like checking personal texts or email (48 percent) and speedier email access (25 percent). "Mobile technology has in some ways been a double-edged sword for small business owners’ work-life balance, making it easier to get away but harder in some cases to fully disconnect," John Swanciger, CEO of Manta, told eWEEK. "For example, according to our survey, 78 percent of small business owners check work email or other documents while on vacation, although most of them--64 percent--believe mobile access allows them to enjoy their vacations more." He noted with 80 percent of small business owners using their mobile phone for business at least once a day, it is clear that mobile tech is here to stay.
The survey also indicated small businesses now rely on mobile phones for basic tasks such as appointment scheduling or communicating with customers (56 percent), creating notes or to-do lists (30 percent) and banking (24 percent).