Small Businesses Turn to Social Media for Holiday Shopping Season
An AmEx survey found 33 percent rely on social media outlets such as Facebook, Twitter and others to promote Small Business Saturday to their customers.Many small business owners say they'll be pulling out all the stops to get customers into stores during the critical holiday shopping season, according to the second annual Small Business Saturday Insights Survey, released by the National Federation of Independent Businesses (NFIB) and American Express. For many of the small business owners who are aware of Small Business Saturday, the day will be a part of their promotional calendar. Of those small business owners incorporating the event into their holiday plans, 70 percent say it will be helpful in attracting new customers. Small Business Saturday, now in its fourth year, falls between Black Friday and Cyber Monday and serves as the traditional kick off to the holiday season for independent retailers and restaurateurs. Among those that plan to incorporate Small Business Saturday into their holiday promotions, 75 percent said the day would be more effective if communities participated together by hosting events, and 39 percent are planning to collaborate with other small businesses in a community event to promote Small Business Saturday.
In addition, 33 percent rely on social media outlets such as Facebook, Twitter and others most to promote Small Business Saturday to their customers.