Smartphone Displays Get Bigger, Command More Shelf Space
North American shipments of 4.7-inch and larger smartphones are forecast to reach 120 million in 2014 and grow to 179 million by 2018, NPD forecast.As Apple prepares to unveil two models of its popular iPhone, both with larger screen sizes than previous iterations of the handset, an NPD Group report finds smartphones with screens 4.7 inches and larger are commanding more shelf space and unit share in the United States. According to the report, U.S. nationwide carriers devoted about one-third of their shelf space to devices with a 4.7 inch or larger screen in the second quarter of this year, up from just 4 percent in 2012's second quarter. North American shipments of 4.7-inch and larger smartphones are forecast to reach 120 million in 2014 and grow to 179 million by 2018. While U.S. sales of smartphones with 4.7 inch or larger screens now account for more than one-quarter of sales, up from 2 percent in the second quarter of 2012, according to NPD Mobile Phone Track, sales growth has lagged behind product availability, the report noted.
In addition, the report found cellular data consumption is growing as smartphones get bigger, with consumers owning smartphones that have 4.7-inch and larger screens using about 4GB of data a month, twice that of consumers who own smartphones with smaller screens, and video is the top application driving this data consumption growth.