Smartphone Users Fed Up With Providers, Lack of Security
The Accenture study indicated privacy and security are becoming critical priorities--47 percent of smartphone users are concerned about privacy and security issues.More than half of smartphone users surveyed by Accenture for a 2016 report titled the “Screenager Report” are dissatisfied with their mobile experience and are ready to switch mobile providers. The report, derived from data collected in Accenture’s 2016 Digital Consumer Survey, found that despite the widespread ownership and use of smartphones—with 80 percent of consumers surveyed now owning a device, up from 26 percent in 2012—the majority of smartphone owners are unhappy with their mobile service. Sixty percent said they are dissatisfied with their connectivity and experience and would switch providers, while 83 percent said they are unhappy with mobile advertising interfering with their experience. The report found that the most common smartphone activities other than talking and texting are watching video (cited by 81 percent of smartphone owners) and playing online games (69 percent).
The study also indicated privacy and security are becoming critical priorities with 47 percent of smartphone users concerned about privacy and security issues. The lack of service quality is also causing frustration for users.