Smartwatches Top Choice for Consumer Wearables
A number of key companies—including Apple—entered the smartwatch market in 2015, which in turn is driving excitement among consumers.Of the 74 percent of online American adults who are likely to purchase health and fitness technology in the next 12 months, one in three (35 percent) plan to buy a smartwatch, according to a report from the Consumer Technology Association (CTA). The study found that consumer purchase intent in the health and fitness technology category is highest for smartwatches, followed by fitness-related apps (30 percent), dedicated wearable fitness activity trackers (27 percent), smart apparel (27 percent), and devices that track sleep patterns (23 percent). "Consumers are driving toward both wearable fitness activity trackers and smartwatches for health purposes, and both will continue to serve important roles in enabling consumers to better track and manage their health and fitness levels and goals," Danielle Cassagnol, senior coordinator for industry communications at CTA, told eWEEK. "According to research from the Consumer Technology Association, unit sales of health and fitness activity trackers will top smartwatches in 2015. Yet, smartwatches add tremendous functionality beyond health and fitness monitoring for consumers who want additional capabilities such as apps and notifications on the wrist." A number of key companies entered the category in 2015, which in turn is driving excitement among consumers, Cassagnol said.
The CTA projects sales of health and fitness devices—led by the popularity of activity tracking devices—will reach $1.8 billion in revenue in 2015 (an 18 percent growth year-over-year), before increasing another 10 percent in 2016.