Soasta Launches Data Science Workbench for Businesses
The performance platform pulls together Web-based and mobile user data with business, marketing and other data sources.Performance measurement and analytics specialist Soasta has announced the release of Data Science Workbench, a query and analysis environment for gaining insight from user experience performance data. The platform enables users to gain insights, spot trends or identify issues by mining user experience and performance data collected from Soasta and other sources. "Every system, application, device and end user is streaming petabytes of data every day that can be mined for competitive advantage and strategic innovation," Brad Johnson, vice president of marketing for Soasta, told eWEEK. "In the future of the digital economy, the winners in every industry will be those who can collect, aggregate, transform and access the key nuggets of information faster than their counterparts." Workbench features include a user interface based on the MIT-developed Julia scientific programming language that enables simplified visual exploration of datasets, pre-developed functions and statistical models, plus it includes built-in support and expertise of Soasta's data science team.
"There is so much data collected, by different sources and in different formats, that really smart folks--like data scientists--have to spend their very expensive time in data manipulatiom," Johnson explained. "What they really want to do is spend that precious time creating queries to slice and dice data for answers [to] things like what are their users doing that they didn't know about, how do [users] spend time on their websites before or after they buy something, or how regional users differ in their online researching patterns from users in another geography."