Social Media, Mobile Technology Impact Recruiting
LinkedIn is still the preferred social channel for 95 percent of recruiters to search, contact and engage candidates, the Jobvite survey found.Social recruiting is now the norm and is used by 93 percent of recruiters across industries, according to Jobvite’s Social Recruiting Survey, now in its seventh year and completed by more than 1,800 recruiting and human resources professionals across industries and regions. The report also revealed that due to an increased demand for skilled workers, social is no longer enough on its own to attract and hire quality talent. The study found more recruiters are taking a multi-channel approach, much like marketers, to find, engage and hire the best talent in this competitive job market. LinkedIn is still the preferred social channel for 95 percent of recruiters to search, contact and engage candidates, and Facebook and Twitter are the two top channels recruiters utilize to showcase a company’s brand—59 percent of recruiters surveyed use Facebook and 44 percent use Twitter to educate potential candidates on employer’s culture.
"There was a time, years ago, when job searching was done behind closed doors—when I ran Yahoo! HotJobs, the site even had a feature allowing job seekers to restrict certain companies from seeing their resume online," Jobvite CEO Dan Finnigan told eWEEK. "This is no longer the reality we live in. Today our lives are on social and we share personal information freely across the Web. The proliferation of social has manifested in social recruiting, becoming the norm and essential for sourcing great talent."