Social Media Use Among Fortune 500 CEOs Grows
The survey, which investigates social media habits of business leaders, shows that social media usage among this elite group is gradually increasing.A study sponsored by Domo and CEO.com found 61 percent of Fortune 500 CEOs are not active on any major social network, and could be missing an opportunity to use social platforms to interact with their key audiences. The annual survey, which investigates the social media habits of business leaders, shows that social media usage among this elite group is gradually increasing, as 70 percent of Fortune 500 CEOs weren’t active on social media when the first report was published for 2012. Pew Research released a study this past summer that showed 63 percent of people who use Twitter and Facebook, reported getting their news from those sources. "Today, Facebook alone has more than 1.55 billion users worldwide. That is a huge audience that is still growing," Julie Kehoe, vice president of communications at Domo, told eWEEK. "So sharing company news, updates and insights will continue to be an important way for CEOs to leverage social media for their companies."
She said in terms of evolution, the most progressive CEOs will explore and leverage new mediums and platforms to connect with customers where customers actually spend time.