Network operator Sprint announced the launch of an online site aimed at small and medium-size businesses that allows visitors to research, compare and buy products they want. A Small Business Product Center provides photos and overviews of devices, data cards and wireless solutions, while a pricing and offer center updates special offers and best rate plans for all sizes of small business. The Small Business media center stores a multitude of case studies and fact sheets, videos, links and blogs and other research material to help businesses make informed buying decisions.
The Benefit center lists ancillary services such as bill analysis that Sprint customizes for small businesses. For customers who want extra help or who prefer interacting with a Sprint representative, the site also features a care center that links customers from the site to online or over-the-phone customer experience professionals. The company said small business customer video testimonials and a selection of business applications, including small business applications for Android and BlackBerry devices, would be added to the site in the months to come.
"We want this site to be 'the place' that small businesses go to research and buy communications services," said Judy Train, vice president of small business and alternate channels for Sprint. "We also put a premium on making the site engaging with content that's specific to today's small business owner."
Featured on the landing page is a link to Sprint's recently announced customized connections service bundles for small business. The customized bundles currently reward eligible small businesses with a $10 savings every month for combining one of Sprint's mobile broadband plans with one of its featured plans like the Simply Everything or Everything Business plans.
The company recently appointed Train to the newly created vice president role dedicated to small business. Among her chief objectives: penetrate the small business market with dedicated resources, customized products and special offers. She also will focus on developing alternative channels for Sprint's business customers, according to a company release.
"Small businesses have been and will continue to be a growth engine for the economy. Sprint intends to deliver the advanced technology, network performance, device selection and customer care needed for small businesses to sustain their momentum," Train said. "Small business owners are looking for providers who understand their business and who can provide value with innovative solutions. We think a service provider like Sprint, with the best value in wireless, innovative solutions such as 4G, and tools to make their businesses more productive, is ideally suited to win over small businesses."