Streaming Media Player Adoption Grows in the U.S.
At the beginning of 2014, only 16 percent of U.S. homes had a streaming media player.Forty percent of U.S. homes with Internet access will have a streaming media player by the first quarter of 2017, bringing the total number of homes with these devices to 39 million, according to a report by NPD Group. By comparison, only 16 percent of U.S. Internet homes had a streaming media player at the beginning of 2014. After holiday purchases are counted, that figure is expected to grow to more than 24% this year by the end of the first quarter this year. Overall, the total number of devices delivering apps to TVs will reach 211 million by 2017. Streaming media players will grow fastest, followed by TVs, NPD said. "From the device side of the equation an updated Apple TV could help to further the current growth rate," John Buffone, an NPD analyst told eWEEK. "From a content standpoint, standalone streaming services that do not require a pay TV subscription from top TV Networks such as HBO, Showtime, CBS, and Viacom, will serve to further adoption of streaming media players."
Buffone said consumers are still looking for improvements in buffering. He also noted that broadband speeds will become a more pronounced factor as consumers get accustomed to viewing high-resolution 4K content. .