WiFi to Carry up to 60 Percent of Mobile Data Traffic by 2019
Developing markets such as India are forecast to see higher growth rates and increased market share of mobile data traffic over the next five years.Wireless networks will carry almost 60 percent of smartphone and tablet data traffic by 2019, reaching over 115,000 Petabytes (PB) by 2019, compared to under 30,000 PB this year. The figure represents nearly a four-fold increase, according to a report from Juniper Research. The study indicated that mobile data offload--data migration from a mobile network to a WiFi network--offers several key benefits to industry stakeholders. But is also cautioned that WiFi offload brings challenges of effective deployment and return on investment (ROI). "WiFi is an integral part of hospitality and retail business especially with consumers now expecting free WiFi connectivity at hotels,” Nitin Bhas head of research at Juniper, told eWEEK. "Businesses are making use of WiFi connectivity to offer targeted and location-based services such as vouchers and discounts and also to run other marketing campaigns." Bhas noted younger users are increasingly tapping mobile devices in-store to check out product reviews and compare prices, and retailers are capitalizing on this trend to offer an enhanced in-store and connected experience.
Developing markets such as the Indian subcontinent are forecast to experience higher growth rates and increased market share of the total mobile data traffic over the next five years, with operators in India already tracking close to 100 percent year over year growth in data usage.